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Case Studies
Churn Management
One of our clients in Canada, dealing in POS Software as a Service faced issues from his clients adopting alternative solutions thus leaving him with very low adoption and high churn rate. The software was on clear rental without any installation cost or any other fixed costs.
We strategised through an operating procedure where we engaged the clients through an incentivised program and shared the benefits and success attributes of using the client’s software and also demonstrated the data analytics that would benefit their respective businesses.
The client demonstrated a very strong faith in his product and invested strongly on a good support team based on our blueprint. The result was, in 7 months the client’s churn rate reduced to 4.7%. The adoption rate notably increased but the client was able to upsell, thereby recovering the program cost without hampering adoption.
By the end of the second quarter, the company had its customers advocating its product.
Faith in the product is essential to drive adoption and advocacy.
Business Process Optimisation
One of our clients who was engaged in IT & Security Hardware and service in the Philippines, was facing issues with shortage of working capital while honouring Government national as well as local tenders. We were initially contacted for financing solutions. The client was not adequately placed as far as credit ratings and securities were concerned.
We strategised a solution by which we requested a partnership with the key vendors on terms of supply and profit sharing. Further, we devised a sales strategy with private clients, who had better payment cycles. With re-organisation of the company’s funds and streamlining the operations, HR policies and service delivery to minimise operational costs without hampering their workforce moral , we had the client reach a level of liquidity where the terms of partnerships were easily honoured, their reputation got a boost and they enjoyed renewals and references for more contracts. This boosted their private contracts market to a large extent. The client’s strong commitment to service delivery and compliance helped us achieve the turnaround together.
Commitment to service delivery and compliance sees a turnaround for any situation through well devised and innovative solutions.
Client Engagement and Closure
One of our clients, a Realtor, based out of United States was having issues with client engagement, client servicing and client referrals. In spite of handling prime properties, she was losing out to her competitors as far as closure was concerned. We were initially approached to devise a strong marketing plan.
On analysing the client’s business operations and marketing tools and strategies used, we devised a strategy whereby the first step was to engage potential clients. We created a weekly report on hot properties, real estate information highly relevant for potential buyers and sellers and also some surveys to engage all potential clients. in a fortnight, the client started to have full open houses. We continued with the weekly reports and now initiated engagement through mailers and digital platforms.
In 3 months, the client closed deals worth $4.2 million.
The client was extremely sensitive to client demands, market trends, competitor movements and also property selection.
Success in Real Estate is all about looking closely at the potential market and all the players involved and analysing as well identifying the key contributors to client engagement from conversation to closure.
Agile Delivery
A client based out of United States needed a software.
We were approached to design and develop the same. The client had an initial set of demands which were taken into cognisance and it was agreed that we will share the blueprint with phase wise matrix for mutual clarity and to also understand the final scope of the project and finalise on commercial terms. Our team had initially created a blue print and shared the phase wise completion matrix. We ensured that each phase was exhaustive in representation including the scope of possible additions and optimum use.
During the finalisation of the blueprint, the client changed and made further additions and the final product was arrived at. The commercial terms were agreed and the project was underway.
The client who was absolutely clear about his demand and expectations, was shared updates at every stage of development including a preview on the user interface and user experience. Agreed changes were smoothly effected and the client was finally handed over the software thereby ensuring a great experience for the client and smooth operation for the development team.